Get to know Courtney.
I’ve always had a curiosity to understand how the minds of others work and what leads people to make decisions. When I realized I had a knack for persuading my audience to achieve desired outcomes, I was inevitably led down a career path in marketing and communications.
After I received my PR degree, I began my career at a marketing agency where I gained experience quickly, working on a wide range of accounts, and I started my journey to becoming a very well-rounded marketer. Fast forward to today, I have agency, nonprofit, and in-house B2C and B2B marketing experience, including several years of highly competitive healthcare marketing experience.
I’m currently the Marketing Director at CareCentrix, a Walgreens Company, where I lead an impactful go-to-market strategy and oversee multi-channel, multi-touch marketing programs to drive demand across eight products and various lines of business.
A few of my favorite work accomplishments…
When I was hired at Williamson Medical Center in Franklin, Tennessee, I had no prior healthcare experience. However, I was promoted within six months and handed the reigns for five key service lines.
I had no experience with Obstetrics, and yet I became responsible for convincing soon-to-be parents to choose our hospital for their births. Today, I’m honored to see the medical center is continuing the tradition I started of dressing newborns up in fun crocheted outfits and sharing on social media and with local media.
I also had no experience with Gastroenterology, but was now responsible for driving patient volume for the service line. During Colon Cancer Awareness Month, I ran one of my favorite integrated campaigns to date. For the event portion of the campaign, I rented a giant inflatable colon (now you know this is a thing— you’re welcome!), ordered poo-emoji cupcakes and balloons, put together giveaway baggies that included wet wipes and Poo-Pourri spray, and even held a giveaway for squatty potties. I was a little concerned I may have been too edgy in my efforts to drive colonoscopy appointments, but senior leadership loved it, as did attendees, local media, and our gastroenterology team.
The list of service lines goes on, but by the end of my time at the medical center, I had successfully supported every one of the products I owned, and I thoroughly enjoyed learning about each. This goes to show that when I put my mind to something, nothing can stop me. I have always been eager to learn and grow in my marketing capabilities.
Take a peek at a few photos below from my time spent marketing at the medical center.
Outside of Work
I’m originally from the frozen wonderland known as Minnesota, but have resided in Tennessee for nearly eight years now (if you’ve visited Minnesota in the winter, I’m sure you understand why I moved).
I thoroughly enjoy spending time outdoors, whether it be hiking, camping, or spending time on a body of water.
I have a dog named Ava and a cat named Cookie — my work from home assistants.
