Marketing Director Based in Tennessee.

Hi, I’m Courtney.

Experienced, conversion-oriented marketing professional with a reputation for leading the execution and delivery of strategic marketing programs and integrated, multi-channel campaigns to achieve organizational goals.

I have ten years of agency and in-house experience in B2B and B2C marketing and communications positions, with agency and nonprofit experience. Known for successful vendor management, excellent project management, and working collaboratively.

See What Makes Me Tick

Key Competencies

Experience

03/2025 - Current - Marketing Director
- Directs marketing campaign strategy and oversees execution, ensuring alignment with organizational objectives
  • Leads and manages social media strategy and execution
  • Develops marketing content strategy and oversees content development
  • Develops and executes end-to-end strategic integrated campaigns to support growth objectives through awareness, lead generation, and nurturing
  • Leads public relations strategy, including thought leadership content
  • Manages sales enablement initiatives and oversees development of sales tools and assets
  • Leads the development of impactful go-to-market strategy and campaigns
  • Develops product positioning and messaging to drive sales and marketing efforts
  • Works cross-functionally with senior leadership, sales, product, competitive intel, account management, clinical, legal, compliance, and creative teams to align marketing efforts with corporate strategy and go-to-market objectives
05/2021 - Present
- Manages the development of multi-channel marketing and communications strategies
- Oversees the production of promotional materials including social media content, ads, web pages, blogs, PR, and emails
- Responsible for developing and overseeing multi-channel, multi-touch brand marketing campaigns to drive demand across eight products and various lines of business in a highly competitive healthcare landscape
- Designed and oversees execution of social media strategy, ensuring content aligns with business goals and analyzing data for 83K+ followers
- Orchestrates cross-functional collaboration by project managing internal team members and external vendors to drive seamless execution of multifaceted initiatives, resulting in on-time and on-budget project delivery while maintaining strict quality standards
- Leveraged data and A/B testing to increase LinkedIn engagement rate by 32% and organically grow followers by 25% year-over-year
- Works cross-functionally with senior leadership team, sales, product, clinical, and creative teams to ensure marketing efforts align with corporate strategy and go-to-market objectives
- Manages marketing content strategy and calendar to drive engagement across an ecosystem of paid, earned, and owned touchpoints
- Oversees PR and communications strategy and content development
- Manages external agencies and vendors
11/2020 - 05/2021 - Senior Integrated Marketing Specialist
- Promoted within six months due to strong organizational impact
- Managed service line marketing campaigns from inception to completion that integrated advertising, PR, digital, and social marketing disciplines
- Translated and scaled marketing strategy to support business growth strategies and build market share of priority service lines: Breast Health Center, Obstetrics, Gastroenterology, Williamson Medical Group, Outpatient Imaging
- Oversaw digital content strategy, managing social media pages, website, blog, reputation management software, and 50+ GMB listings
- Managed social media marketing strategies for Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Increased social media lead generation by 32% and improved Facebook engagement rate by 38% year-over-year
- Managed service line marketing budgets totaling $500K+
- Managed paid advertising and event marketing for service lines
- Built a reputation management program to drive patient volume by converting searchers to patients, increasing monthly reviews by 160%
05/2019- 11/2020 - Integrated Marketing Specialist
- Promoted within five months due to strong performance
- Developed and managed campaigns that integrated advertising, PR, brand, digital, and social marketing disciplines
- Developed and implemented integrated social media marketing strategies
- Monitored the online presence of the brand while developing strategies to increase brand awareness
- Responsible for physician onboarding marketing efforts across 60+ specialties and subspecialties
11/2018- 04/2019 - Marketing Operations & Communications Coordinator
- Led internal communications content strategy, ensuring 2100+ employees were kept informed and motivated
- Planned, edited, and wrote content for website, blog, social media, and email newsletter
- Served as Creative Team project manager, guiding projects through the briefing and creative process, assisting with resource allocation, facilitating reviews, obtaining necessary approvals, and finalizing delivery
- Analyzed the company’s online presence and assisted in redesigning the website and intranet
07/2017 - 11/2018
- Managed the entire digital ecosystem including website, email, and social media marketing efforts
- Served as editor and producer of PR and marketing content across all digital and print platforms
- Established and executed digital marketing plans for USA’s largest revenue programs
- Generated, proofread, and edited copy for USA's print and digital magazine, with a distribution of 126K+
- Responsible for website content updates including SEO, analytics and reporting, and UX improvements
- Executed pre and post-event communications across channels
- Created and managed web/social media contests and giveaways, including sponsored national promotions
- Supported USA’s TV show marketing and PR efforts to drive viewership
- Effectively project-managed external vendors, ensuring a seamless review process and timely delivery of projects while maintaining brand consistency
01/2015 - 04/2017
- Served as Interim Executive Editor from November 2016 to February 2017, during which time I was responsible for supervising digital media, written and video production, and public relations communications; managing and assigning the work of three freelancers, four interns, and 10+ internal writers; overseeing organizational branding standards and ensuring legal compliance
- Handled aspects of digital media, including social media, written and video production, SEO, web analytics, marketing, and public relations communications
- Wrote, edited, and generated articles for digital magazines, websites, newsletters, ads, and event posters with audiences ranging from 22,000 to 1M+
- Planned editorial calendars and reviewed content generated by writers

Tools & Software

WordPress

SalesForce

G-Suite

MS Office

Social Media Marketing (Facebook, LinkedIn, Instagram, Twitter, Hootsuite)

Project Management (Asana, Podio)

Google Analytics

Email Marketing (Pardot, MailChimp, Constant Contact)

Recommendations

"I had the pleasure of working with Courtney during her time at Williamson Medical. Courtney was an invaluable member to the marketing team and a trusted partner to business and clinical leaders. To say her contributions made an impact would be an understatement. While at the health system she was directly responsible for overseeing many priority service lines and the development of full funnel marketing and communication strategies to support their growth. In addition, she managed all aspects of the health systems social media strategy and was responsible for spearheading the health systems first reputation management program and software implementation/integration. What I appreciate most about Courtney is her dedication and roll-up-your-sleeves attitude. She is a colleague you can depend on and her work ethic is unmatched. If you are looking for a marketing strategist that can take you from where you are to where you want to be, Courtney is that person."

Abbie Stofel
"I have found Courtney to be an invaluable and hard worker, consistently on time, a person of her word, and very dependable and dedicated. She has been a fantastic asset to our team. Courtney has been instrumental in helping to build our Social Media program. With her efforts, we have been able to advance our program to effectively manage and maintain Social Media content for multiple clients. Besides being a joy to work with, Courtney has proven to be a quick study. She’s an active listener and open to new thoughts and ideas. Courtney possesses the unique skill set of being able to both lead and follow."

Dave Mullins
"I was fortunate to work closely with Courtney and I witnessed her management style first-hand. Her ability to effectively manage multiple teams while executing the layout for our digital magazine was impressive, and I was especially inspired by her fierce dedication to the work itself. In addition to her accomplished leadership, Courtney is a gifted writer and possesses outstanding communication skills. Whether she’s writing content for digital magazines, websites or social platforms, Courtney delivers with a concise and creative style. Planning and developing content is one of her greatest strengths. Courtney recently served as the acting executive editor for four months while her superior was assigned another project, and she managed the additional workload with ease. She is an effective leader and her passion and drive are evident in everything she puts her mind to."

Ellen Bedecarre-McNamara
"I had the pleasure of working with Courtney as my direct point of contact when she was at Williamson Medical Center. She understood the fine points of social media strategy while trusting me as a partner to execute on her behalf. Her thoughtful questions and insights when reviewing social content performance and her ideas directly led to increased engagement across social platforms. We felt more like a team than a client/agency partnership!"

Liz Parker